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Using Linked In’s Inmaps as the basis for building this comp, I worked with a digital designer to create an internal campaign to encourage GE employees to create a Linked In account, find out about new openings in GE, and connect to other employees in GE. Although it’s a major corporation, GE’s brand identity carries a great deal of versatility, and I was definitely stretched as a designer creating the interface, and getting a better understanding of what people were most likely to do once they were on the website.