Working alongside the marketing team and Verizon’s B2B CX content designer, I created several email designs aiming to increase customer conversion for Business Solutions. Converting potential customers by sending abandoned cart reminders that contained information such as a sales contact person, discount codes, and final reminders increased sales opportunities significantly.

1. Reminder emails
   • Subject: “Your Quote is Ready!”

   • Highlight the items left in the cart, provide a direct link back to the cart, and include customer support contact information.

2. Discount
   • ”Check Out and Save.”
   • Offer a discount code, emphasize the limited time offer, and include a direct link to the cart.

3. Urgency emails
   • “Your offer is expiring.”
   • Create urgency with a time-sensitive offer, and provide a direct link to the cart.